Strategy · Leadership · Systems · AI leverage

Clarity under pressure.

I advise founders and executives when complexity, growth, or change make decisions harder than they should be.

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Making complex decisions simpler — when the stakes are high.


When you’re inside the business, everything feels urgent — but not everything is important.


I work from the outside in, with a clear view across strategy, people, and systems, to surface what truly matters — and remove what doesn’t.

Sometimes that means redefining the real problem.

Sometimes it means narrowing the decision.

Often, it means revealing leverage that was already there — but buried under noise.